Scaling up from a startup to ... not a startup

This episode is all about scaling a company. We’ll learn about the experiences of Auth0, which went from 0 to 300 employees in 4.5 years and Wolox, which went from 0 to 180 in 6 years.


You can either listen to the episode above, or you can read the transcript here

Key Learnings:

  • We’ll start talking about different strategies and tactics that can be used to keep and enforce the culture and core values.
  • We’ll move to talk about on boarding of new employees and how key that is to scaling.
  • We’ll then talk about how processes don’t suck as much as we sometimes think and share a few tips on how to start defining them.
  • Finally we’ll talk about how to correctly pick and continuously improve the metrics and KPIs that matter and how they can help with scaling execution.


Change and improvement in life and companies are very similar. It is all about being conscious. Once you know what’s happening, then you can do something about it.
— Gonto
Scaling a company is like changing the engine and the seats of the plane, while flying at full speed.
— Guido